Nirma - Wikipedia
Nirma is a conglomerate based in Ahmedabad, India, involved in the manufacture of various products, including detergents, soaps, cement, cosmetics, salt, soda ash, linear alkyl benzene, …
Nirma Limited - Soda Ash - Caustic Soda - Soaps - Detergent
It was really an innovative, quality product – with indigenous process, packaging and low-profiled marketing, which changed the habit of Indian housewives’ for washing their clothes.
Who Destroyed Nirma Washing Powder? A Deep Dive into the …
Apr 14, 2025 · This article explores who or what truly “destroyed” Nirma Washing Powder—not through sabotage, but through a complex interplay of market dynamics, corporate decisions, …
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Nirma Detergent Powder, 1 kg Pouch - bigbasket
Nirma detergent powders make sure better clean-up action. Under hygienic conditions, these detergents are formulated using natural ingredients in exact composition, then, ensuring their …
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The Story of Washing Powder Nirma's Remarkable Rise And Fall
Dec 18, 2024 · By 2010, Nirma had captured 60 per cent of the detergent market. However, Nirma’s fall from grace can be attributed to several key mistakes. The company’s …
Nirma washing powder: a timeless classic or a relic of the past?
Jul 24, 2024 · Despite the rumors, Nirma washing powder is still available in the market. The company has confirmed that it has not discontinued the product and continues to manufacture …
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The Rise, Shine, and Fizzle of Nirma Washing Powder: A Soapy ...
Apr 15, 2025 · A major blow came when Nirma shifted its advertising strategy. For years, Nirma’s ads had portrayed women confidently handling laundry, reinforcing the connection with …