The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...
Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two sources. Relying on just one or two marketing channels is risky. A multi-channel ...
Abstract: Marketing Mix Modeling (MMM) has come a long way since its birth in the 1950s. While models were dependent on simple regression models at the beginning, MMM evolved first with the appearance ...
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