It took Aaron Braun years to get more than 93,000 Dunkin' rewards points, but after a policy change he's left with a fraction of that.

What’s changing is where growth is coming from, how travelers plan, and what actually drives loyalty in an AI world.

United Airlines is reshuffling its loyalty program leadership by tapping a former veteran executive from rival American ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Rewards Network announces CEO transition as Edmond Eger retires and becomes executive chairman; longtime president Stephen Fusco steps into the CEO role to continue driving growth and partner ...

SpotOn brings practical, profit-focused operations to independent restaurants empowering them with resources to turn cultural moments into measurable sales and repeat customers ...

In today’s competitive eCommerce landscape, customer loyalty plays a crucial role in the success of every brand. One of the ...

In today’s competitive eCommerce landscape, customer loyalty plays a crucial role in the success of every brand. One of the ...

Domino’s is delivering big numbers in the pizza wars. While customers’ appetite for pizza has struggled lately, Domino’s U.S.

The company uses the “surprise and delight” platform to reach different goals in different markets. In Portillo’s home market ...

The logic behind asset-based incentives is simple: give shoppers something they actually own. seQura’s program offers up to ...