When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...

American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington becoming a "trendsetter." See how the new dolls look.

Mattel says the “modern-era” versions of the beloved American Girls are “meant to celebrate the original historical characters in a different form.” Millennials say they’ve gone too far, making them ...

I started thinking about clothes as equipment for life, that honored who I had always been,” writes Sarah Hoover. “They were ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.

After getting hands-on and experiencing the sights, sensations, sounds and smells of Toy Fair, we picked our 18 winners for ...

I guess it doesn’t have to be that complicated,” said Brandon Maxwell of designing his new collection. It’s a principle more designers at New York Fashion Week should have adhered to.

More than 700 toy companies converged on the Javitz center in New York City over the weekend for Toy Fair 2026. Every year, toy manufacturers, retailers and press come to show (or see) what’s new in ...

EU regulators are investigating Shein over illegal products and an allegedly addictive app design under the bloc’s Digital ...

The London-based designer Conner Ives on the success of his viral T-shirt, growing up a theatre kid and why self-campaigning matters.

A new immersive entertainment space, “KAWAII MONSTER LAND - HARAJUKU -,” will officially open on February 13, 2026, beneath Tokyo’s iconic Takeshita Street in Harajuku. Conceived and creatively ...