When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...

American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington becoming a "trendsetter." See how the new dolls look.

Mattel says the “modern-era” versions of the beloved American Girls are “meant to celebrate the original historical characters in a different form.” Millennials say they’ve gone too far, making them ...

I started thinking about clothes as equipment for life, that honored who I had always been,” writes Sarah Hoover. “They were ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.