Social media campaigns can be unpredictable. Some resonate immediately, while others struggle to gain traction. In most cases, the difference comes down to strategy. This guide explores the ...

Warner Music Group has announced a significant new executive hire to drive what it calls its “always on” artist and fan-focused catalog marketing strategy. Continue to article... Leda Chang has been ...

Nettwerk Music Group has appointed Owen Lloyd as its new Director of Catalogue Marketing and Development, marking the latest in a series of strategic hires for the independent label’s growing UK ...

Referring to successful email marketing examples from top brands is one of the fastest ways to spark fresh ideas for your own inbox strategy. The best email marketing examples strive to connect with ...

TikTok’s new Travel Ads let brands reach high-intent travelers with personalized, AI-optimized campaigns that drive discovery and bookings. TikTok is introducing a new ad solution, Travel Ads powered ...

IIIF provides researchers rich metadata and media viewing options for comparison of works across cultural heritage collections. Visit the IIIF page to learn more. Color lithographic seed catalogue ...

Comcast Advertising partners with Mastercard to measure ad performance. Universal Ads partners with digital marketing pioneer Marpipe to bring dynamic product insertion to streaming TV for the first ...

To learn more about our editorial approach, explore The Direct Message methodology. In today’s landscape, content marketing remains crowded—and thought leadership is often reduced to a numbers game: ...

Chris Simms is a science writer based in Somerset, UK. “Obviously as soon as people see that you can persuade people more with LLMs, they’re going to start using them,” says study co-author Francesco ...