With consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers ...

What should have been a simple task for AI Geoff revealed more about the fallibility of most leaders - the inability to admit ...

New CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.

Research has shown a lack of gender diversity in B2B marketing leadership, which is making it harder for women to rise to the ...

With Guinness is back on the front of a football shirt after three decades, sports partnerships lead Jamie Brooks explains ...

Asda has appointed former B&Q marketing director Tom Hampson as vice-president of marketing. Set to join the business in June ...

As she departs the business, Haleon CMO Tamara Rogers feels that a true appreciation for brand building has been built at the ...

The New Zealand retailer’s decision to pause ad spend for eight weeks isn’t the cavalier move some say, but an A/B test all ...

The time for ‘lazy marketing’ - where a couple of ads a year would suffice - is over, to be replaced by an “army” of ...

Kering’s CEO admits the luxury business had cut above-the-line investment but would now be upping focus on activity that ...

Fragile job security, limited trust and fear of judgement mean many marketers don’t feel able to confide in anyone within ...

Resilience isn’t about ‘bouncing back’ after every setback just to prove your worth. It’s building strong foundations that ...