An in-depth look at how Apple Search Ads work, from relevance and IPM to campaign structure and the logic behind Apple’s auction model.

An exploration of app growth failure signals, from cash flow and retention to attribution, based on insights from Samet Durgun.

How do you know if your app marketing is actually driving growth — or just generating activity? In this episode, we speak with Dane Buchanan, Global Chief Data & Analytics Officer at M+C Saatchi ...

Performance marketing has consolidated around a handful of platforms. Google, Meta, and TikTok dominate acquisition budgets for most teams, their interfaces woven into internal workflows to the point ...

App marketplaces have long defined the commercial architecture of the mobile economy. Developers gained global distribution, integrated payments and trusted billing infrastructure. In exchange, they ...

Agentic coding, also known as vibe coding, has fuelled a wave of new iOS apps over the past 12 months, pushing the Apple App Store to a record number of total apps. The total number of apps on the ...

App monetization platforms help businesses to monetize their apps by offering a wide range of services. These platforms specialize in helping app developers generate revenue from their apps and ...

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...

App store optimization companies can contribute to effective efforts when trying to get mobile apps noticed in the crowded app stores. If you’re an app owner or marketer aiming to boost app visibility ...

Push notification services offer fast, real-time, targeted messaging that boosts click-through rates and increases app retention scores. To get results, app owners must strike a fine balance – send ...

This guide will cover the top influencer marketing agencies, how to choose them, the different types available, and how you stand to benefit from using influencer marketing agencies. As influencer ...

Lack of user engagement and retention are the greatest challenges for app marketers, with churn rates growing to become fairly common. So, working with the top app engagement platforms and services ...