From a compulsive liar who became a folk hero to a luxury launch that advertised rocks instead of cars, these campaigns now seem almost unbelievable. Yet each one captured a specific anxiety or ...

Celebrity endorsements don’t always have the desired impact. In some cases, one misjudged choice is enough to turn an ad into ...

LOS ANGELES — Johnny Carson, the quick-witted ‘‘Tonight Show'' host who became a national institution putting his viewers to bed for 30 years with a smooth nightcap of celebrity banter and heartland ...