The newest Transformers toy series will soon include Optimus Prime, with this version of the Autobot leader given a hardcore military makeover.

After getting hands-on and experiencing the sights, sensations, sounds and smells of Toy Fair, we picked our 18 winners for ...

Hasbro's Transformers franchise is rolling out a star-spangled new Maximal that celebrates the latest milestone of the United ...

Hasbro, a leading games, IP and toy company, returns to the North American International Toy Fair® at the Javits Convention Center in New York (February 14-17, 2026) with a dynamic slate of product ...

For most of history, parents couldn’t buy their kids dolls, action figures, or the like. Then playtime became big business.

The Los Angeles Lakers continue to look for trade targets, despite not having too much to offer ahead of the trade deadline. Management expects to keep the “big three” of Luka Doncic, LeBron James and ...

Add Yahoo as a preferred source to see more of our stories on Google. We consulted Scott Zillner—the owner and founder of Toy Wizards—to curate a list of the two most popular toys for every decade ...