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A strong case to help improve adherence to health interventions: Outcomes alone should not be our goal; we also need to engineer the pursuit so it feels fun and is worth repeating.

IPO calendars are filling up again. Headlines talk about reopening capital markets, strong demand, and renewed confidence.

You've probably seen them everywhere. Instagram feeds filled with black ice cream, celebrities sipping mysterious green juices, influencers promising miracle cures in a bottle. The wellness industry ...