There is no denying that the pandemic has been exceptionally tough on all parents. But the fact is, it has been especially difficult for your child. From being forced to stay indoors, to the constant ...

Emotions are key drivers of advertising effectiveness, especially among children, so advertisers need to measure the emotions that children experience on their exposure to advertising. Conducting ...

In today's competitive marketplace, marketers are clamouring for quick, inexpensive and rigorous insights. From new product development, to communications strategies, we are seeing an increasing trend ...

Emotional intelligence is an important part of academic success—from kindergarten into college—according to a new study. In particular, students who understand and can manage their emotions earn ...