The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...
At this year's CES in Las Vegas, Lego has released its Smart Play system, which includes Lego bricks, tags and minifigurines ...
Last week at CES, Lego introduced its new Smart Play system, with a tech-packed Smart Brick that can recognize and interact ...
Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...
The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...
Attention space cadets, it’s almost time for takeoff! Legoland California is preparing to launch Lego Galaxy, a new ...
The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...
A new addition to the LEGO Icons Formula 1 collection is set to appeal to motorsport fans and collectors, with details ...
LEGO and The Pokémon Company International have unveiled the first official LEGO Pokémon sets, launching Feb. 27.
Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...
Lego Icons released an Artemis launch set that goes for $249.99 and is currently on backorder. This Technics set, by contrast ...
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words ...