Microsoft Advertising’s multi-image Shopping ads let brands show more product visuals in search to boost engagement.

Harvard’s Suraj Srinivasan and Stagwell’s David Sable explore whether AI can truly create—or only imitate.

By integrating AI tools into our workflows, we’re able to deliver smarter, faster, and more bespoke content that aligns ...

Google and Microsoft liaisons explain why dynamic ad surfaces, distinct assets and smarter AI inputs will define the next era of paid media.

Gen Z advertising professionals are not just updating formats—they are redefining the relationship between brands and culture ...

A marketing writer is a chameleon: They can be a youthful, casual voice when writing social media copy for one client, then a drier, more authoritative voice when writing private, internal ...

The Higgins-Berger Scale provides advertising agencies and graphic design teams with a clear standard for transparency, ...

Alison.ai introduces Preflight Plus, a tool designed to evaluate video ads before they go live. By applying its Creative Genome technology to structured performance frameworks, the platform helps ...

What if we thought of creativity as something we all harness within us and creation as something achieved through craft?

He has been with Netflix for several years, most recently serving as Creative Lead for India and as Creative Lead for India and Southeast Asia, Taiwan and Hong Kong.

Atlanta’s The Scale Creative introduces a fresh, authentic approach to recruitment video production with scalable, ...

As Creative Director at Boss Creative - a branding, marketing, and strategy agency based in San Antonio + Dallas, TX, and Henderson + Las Vegas, NV, I've spent years analyzing what truly makes a brand ...