Harvard’s Suraj Srinivasan and Stagwell’s David Sable explore whether AI can truly create—or only imitate.

The Higgins-Berger Scale provides advertising agencies and graphic design teams with a clear standard for transparency, ...

By integrating AI tools into our workflows, we’re able to deliver smarter, faster, and more bespoke content that aligns ...

Gen Z advertising professionals are not just updating formats—they are redefining the relationship between brands and culture ...

As two key radio ad facets, creativity and emotional connection, become more important to audiences than ever before, a recent Advertiser Perceptions survey reveals a significant gap between ...

Alison.ai introduces Preflight Plus, a tool designed to evaluate video ads before they go live. By applying its Creative Genome technology to structured performance frameworks, the platform helps ...

Google and Microsoft liaisons explain why dynamic ad surfaces, distinct assets and smarter AI inputs will define the next era of paid media.

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

If you work in marketing, you know that an event without a plan is just a really expensive party. Experiential marketing no longer rewards spectacle for spectacle’s sake. Brands aren’t just competing ...

“Creative without strategy is called art, creative with strategy is called advertising” – Prof. Jeff L. Richards. Nothing could better summarize the importance of creativity in today’s advertising ...

Chief creative officers (CCO) have come quite a ways from the Mad Men era. Gone are the days of hard drinking in the office, overnight work days and a my-way-or-the-highway approach to copy. Modern ...