While the trends were presented collectively, Social Samosa also spoke one-on-one with the senior leaders to understand how these shifts are playing out on the ground.

As part of this expansion, the Company has secured a Multi-Channel Network (MCN) licence and onboarded over 350 channels into ...

The report highlights India as a top 10 global advertising market, with the sector contributing 0.5% to GDP, a share expected ...

The offering will begin in alpha testing with a small group of creators starting February 23, with plans to expand to more ...

The feature is available to all Meta advertisers via the Tools menu in Ads Manager, though Meta is actively promoting ...

India’s ad growth is now being fuelled by Quick Commerce, Retail Media and MSME Digital spends, rather than legacy formats, ...

Meta will use the chips to scale its AI data centres and power both training and inference, as it increases investments in ...

Shankar Gaur has been associated with Reckitt India for nearly eight years. Before his promotion as the Q-Com lead, Gaur ...

Partho Ghose outlines how India’s OOH is evolving into a regulated, tech-enabled and culturally driven medium. He adds that ...

Gupta will focus on driving digital innovation, enhancing customer experience, and building scalable, analytics-led solutions ...

These actions add to broader European probes, including in the UK and by the European Commission, reflecting increased scrutiny of AI and content moderation.

The agency believes traditional creator management prioritises deal volume over long-term careers. The shift will focus on ...