Norwegian Cruise Line is reviving its 1990s tagline ‘It’s Different Out Here’ as part of a new global platform that uses humour and nostalgia to cut through category sameness and reposition the brand ...

From wellbeing policies ignoring maternal mental health to persistent stigma around menopause, poor workplace culture risks a marketing talent exodus.

James Peckham was a smart guy. He joined AC Nielsen in his early 20s and spent the next 43 years working for the company. He was one of Nielsen’s most important and senior marketing thinkers, working ...

The time for ‘lazy marketing’ - where a couple of ads a year would suffice - is over, to be replaced by an “army” of ...

The time for ‘lazy marketing’ – where a couple of ads a year would suffice – is over, to be replaced by an “army” of influencers, says CEO Fernando Fernandez.

The New Zealand retailer’s decision to pause ad spend for eight weeks isn’t the cavalier move some say, but an A/B test all ...

Research has shown a lack of gender diversity in B2B marketing leadership, which is making it harder for women to rise to the ...

Tesco is ramping up its focus on personalisation this festive season, swapping humour for an emotive, gingerbread-themed campaign designed to tug on the heartstrings. Airing tonight (12 December), the ...

Coca-Cola has ‘reinvented’ the way it does marketing to be fit for the modern world, while delivering on effectiveness and efficiency, its CFO claims.

MotoGP is on a mission to establish the motorsport as a “rock and roll” brand as it looks to ingrain itself into sports culture and appeal to a wider audience.

Advertisers share experiences of what has been described as a “murky” practice that, in certain cases, has deteriorated client–agency relationships.

The time for ‘lazy marketing’ – where a couple of ads a year would suffice – is over, to be replaced by an “army” of influencers, says CEO Fernando Fernandez.