YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report ...

Have you noticed YouTube videos have started to have a little hint of the Uncanny Valley in recent months? You are far from alone, as a growing chorus of folks stuck in YouTube’s endless scroll of ...

Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers and animated ads will enhance advertising options by year-end. YouTube is ...