The Super Bowl is the ultimate platform for advertisers to get their products to the masses. While some others are toting big name celebrities, the toothpaste company Colgate have gone a decidedly ...

But the fact that Colgate is a Patriot League school has left many in the Fordham community fretting over the future of the athletics program. According to several sources, Jeff Gray, the vice ...

Everyone knows that one of the main attractions of the Super Bowl is the ads. Especially when the big game becomes a blowout, people focus on the commercials and rank them on their creativity and ...

To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...

If you’ve ever brushed your teeth, you’re probably familiar with the Colgate brand, which is why it’s kind of surprising that this year will be the first time they have ever advertised in the coveted ...

Six individuals made complaints to the ad watchdog, challenging whether the repair claim was misleading. The TV ad for Colgate Sensitive Repair and Prevent toothpaste was created by VML (now VMLY&R) ...

To mark the relaunch of Colgate Strong Teeth toothpaste, Colgate Palmolive India has featured a “Toothless Granny” in its new ad to continue its focus on building healthy oral care habits. The ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 min 33 sec ago By Ad Age Staff - 26 min 54 sec ago By Adrianne Pasquarelli - 2 hours 49 min ago By Erika Wheless - 2 hours 57 min ago ...

Colgate-Palmolive (India) Ltd has reported a marginal decline in its ad spend in the fourth quarter of the fiscal year 2017-18 while it recorded 3% growth in the entire year. The FMCG giant spent Rs ...

Colgate has managed to increase its market share for toothpaste every year in the last four years. The market share for toothbrushes has also increased over four years to 42.1 per cent. Ad Spends to ...