Business managers and directors used to rely on their experience and instinct to make tough decisions. Increasingly, however, they want to know what the numbers say. In the era of big data, ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

Jacqueline Stephens does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations ...

This book shows researchers in education, psychology, health, and other social sciences how to mix qualitative and quantitative research methods together with confidence. How can researchers sequence ...

With that, I love quantitative research, but I’m not unreasonable about it. Let’s say we’ve evaluated a three-arm RCT—the new therapeutic intervention is significantly efficacious, with a large effect ...