Need to pause a YouTube video? Don't be surprised if an ad pops up. The Google-owned video sharing platform has widely rolled out "pause ads" ‒ static advertisements that appear on-screen when a video ...

With 39 million views, Netflix’s “Wednesday” earned the top spot on YouTube’s Cannes Ads Leaderboard 2023, a roundup of the top global video ads since last year’s festival. Leading video ads trends.

YouTube approved dozens of ads promoting voter suppression and incitement to violence ahead of the upcoming election in India, according to a new investigation by the rights groups Global Witness and ...

Alphabet reported Tuesday its latest earnings, citing that YouTube saw ad revenue fall 2.6% year over year as advertisers pulled back from the platform due to economic uncertainty. YouTube only raked ...

YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the video platform achieved in 2022, according to recent forecasts from WARC. The ...

When Google bought YouTube in 2006, the young site was unprofitable. It was already a cultural phenomenon, with viral videos consumed millions of times daily, but it didn’t make any money. It wasn’t ...

A hot potato: YouTube's annoying ads often push those who don't want to pay $120 for YouTube Premium to use ad blockers. But Google isn't happy about this potentially lost revenue, and has decided to ...

“Ad blockers are not allowed on YouTube.” That’s the message YouTube may show to some users who use ad blockers. It’s part of what appears to be a small experiment the platform is running. Why we care ...

YouTube is running an experiment asking some users to disable their ad blockers or pay for a premium subscription, or they will not be allowed to watch videos. As first spotted by a Reddit user this ...