Incorporating video into your marketing strategy is now table stakes – in fact, 86% of businesses were using videos for marketing in 2021. If you’re not using this format to engage customers, your ...

" With regard to excellence, it is not enough to know, but we must try to have and use it." - Aristotle The more things change, the more they stay the same. Nearly fifty years ago (1958 actually) the ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth ...

Learn how local businesses can benefit from video digital marketing. Discover the key strategies for leveraging digital video content for marketing success online. The popularity of digital video ...

Digital PR is entering a new era. As social platforms like TikTok, YouTube, and Instagram become search engines in their own right, traditional strategies focused on backlinks and news coverage are no ...