Discover how companies use offensive competitive strategies to gain market share and outsmart rivals through acquisitions, R&D investments, and aggressive tactics.

Strategists come in different types and breeds. Some know it all or are full of ideas, while others prefer to involve their people or focus on maintaining the status quo. And still others have ...

Learn how competition-driven pricing strategies work, their pros and cons, and how they impact market share and profitability ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Research shows various ways to classify CISOs based on role expectations, strengths and experience – distinctions that matter when it comes to ensuring that security leaders land in jobs where they ...

These past months, I’ve had conversations with a handful of presidents of colleges and universities across the diversity of American higher education who have each reported that their strategic ...

Almost 10 years ago I penned a strategy article inspiring ad hominem attacks, the suggestion by former colleagues that I had written something akin to The Anarchist Cookbook, and otherwise causing ...