AI in trade promotion management (TPM) isn’t just a futuristic concept; it’s a present-day reality offering tangible benefits. In 2024, AI-driven TPM will redefine how consumer products companies plan ...
However, optimizing trade promotions can be game changers for the CPG industry. Economic Times Retail reveals that a 15% improvement on Trade Promotion ROI will improve the top line by 10% and ...
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