Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

When running a digital platform or social media platform it is important to have an idea of how things are going. Here we look at some basic tracking metrics companies can use to see how their firm is ...

Opinions expressed by Entrepreneur contributors are their own. For years, I put my faith in metrics that looked good on paper but didn’t drive real business growth. I learned the hard way that vanity ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

The construction industry is increasingly shifting from traditional word-of-mouth referrals to digital marketing strategies. More clients are researching suppliers and service providers online, ...

Gentenox Enterprises Limited unveils its 2025 Global Digital Marketing Performance Report, highlighting the latest trends, challenges, and opportunities shaping the digital marketing landscape ...

In 2019, I wrote the “9-Step Guide to Building a Comprehensive Digital Marketing Strategy,” which to this day remains the most-read piece of content I’ve ever written. “Not too shabby,” I say to ...

“I’m doing everything I’m supposed to. I don’t understand why my online ads aren’t working anymore,” a client—let’s call her Mary—said to me when we sat down to look at her digital marketing strategy ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...