A curious thing has evolved in the world of digital consumption. On one side, there’s the rapidly growing world of YouTube, a platform that has carved its niche with consumers globally. On the other ...
Describing YouTube as the “Hunger Games of content,” pocket.watch SVP Channels David B. Williams explains how pocket.watch identifies the “apex predators” and brings those stars to additional ...
Music video network Vevo has evolved a lot in six years. After shutting down its consumer-facing website and mobile app in 2018, it embraced CTV with its own free ad-supported channels for different ...
Despite a year of economic woes and changing consumer interests, agency executives largely believe that ad budgets will hold strong in 2023, though, that doesn't come without projected shifts in spend ...
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