Brands with a high sense of purpose have experienced a brand valuation increase of 175% over the past 12 years, compared to the median growth rate of 86% and the 70% growth rate for brands with a low ...

New research provides evidence that adolescents who feel their lives have direction are less likely to develop depression as they transition into adulthood. The findings indicate that fostering a ...

Marketing has exhausted “purpose” as a buzzword as consumers show a direct interest in spending with purposeful brands. But savvy consumers are growing wary of whether brands are able to or interested ...