In the modern digital era, the multifamily industry relies heavily on social media as a pivotal tool to connect with potential renters. And the selection of social media metrics to monitor can ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

Prof. Aleks Farseev is an Entrepreneur, Professor, Keynote Speaker, and the CEO of SoMonitor.ai, a generative AI Competitor Analysis Suite. Let's dive into the evolution of social media advertising ...

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by ...

Editor’s note: A version of this article previously appeared at KISSmetrics.com. If you’re using social media for your business, you should be measuring it. But don’t measure just for the sake of ...

A social media content strategy is like a map and a guidebook rolled into one. It’s an essential document that tells you how to get from point A to point B to ensure a return on investment (ROI) from ...

Opinions expressed by Entrepreneur contributors are their own. For years, I put my faith in metrics that looked good on paper but didn’t drive real business growth. I learned the hard way that vanity ...

What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...

If you’ve ever found yourself repeatedly checking your YouTube analytics to see how your latest video is performing, you’re not alone. For many creators, tracking social media metrics is both a ...

Adam Petrilli is a reputation management expert and CEO at NetReputation.com, an award-winning Online Reputation Management (ORM) firm. In a world fueled by online interaction, business reputation is ...

Remember all those rage-born social media companies that sprang up around the time Musk took over Twitter? How many are left and how are they doing? That link is to a TechCrunch article called “The X ...