Google's Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying ...

The best CRM article on Page 1 might lose to a single paragraph buried on Page 3. That’s how AI search works now, and it’s why traditional SEO strategies are failing businesses that should be winning.

Google is preparing a new Search bidding model called Journey Aware Bidding, designed to factor in the entire customer journey — not just the final biddable conversion — to improve prediction accuracy ...

Portside Marketing has announced the expansion of its service offerings to include Google Ads Management, formally integrating paid search advertising into its existing search engine optimization ...

netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to transform search engine optimization and Google Ads campaign management for businesses ...