Royal Caribbean is launching its new Points Choice rewards program in 2026, letting guests earn and apply loyalty points ...

Royal Caribbean Group is about to make travel loyalty more rewarding for cruise vacationers as it moves to simplify and unite the loyalty experience across its cruise brands. While each of its cruise ...

Royal Caribbean Group is about to make it a lot easier to stay loyal to one cruise company without being loyal to just one cruise line. In plain English: If you usually sail Royal Caribbean but decide ...

Cruise travel is emerging as one of the most loyalty-driven categories of leisure travel, making it more crucial than ever for cruise lines to take great care as they evolve their loyalty programs.

On its pursuit to transform a vacation of a lifetime into a lifetime of vacations, Royal Caribbean Group (RCL) takes another step forward in enhancing its guest experience and rewarding guests across ...

I have been skeptical about cruise loyalty programs, despite my status, since they haven't added much value for me to date, and they often lead people to brag about the tier they've reached. I was ...