Roku just announced a program that's sure to steal advertising market share from cable TV. The company is offering marketers certain guarantees as an incentive to advertise on its industry-leading ...

Roku added another 1.6 million active accounts in the first quarter. Its audience is now larger than all the cable companies -- combined. While challenges remain, Roku's growing ecosystem and an ...

Today, Roku announced it has surpassed 80 million active accounts, more than the combined total of all major traditional pay-TV services like cable, FiOS, and DirecTV, which currently stand at around ...

With the upfront TV advertising market on the horizon, Roku is offering a “Primetime Reach Guarantee” -- a competitive effort to improve the reach of TV homes versus that of a cable TV network. Roku ...

In a move that flips conventional media wisdom on its head, streaming portal Roku says it will guarantee that advertisers can reach bigger audiences in primetime than some of the company’s traditional ...

If you're considering buying a Roku, here are some things you should know first.