When Daily Harvest expanded to sell its products in retail stores in 2023, the direct-to-consumer vegan food delivery brand learned that what works for DTC doesn’t always necessarily translate to ...

Retail packaging no longer plays a background role in the buying process. It has become one of the most visible and influential touchpoints between a brand and its customers, shaping perception, trust ...

In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

Product packaging is a multifaceted world. From the enticing candy bar wrapper to the sturdy box delivered to your doorstep, each element is carefully considered in terms of design, materials and ...

Product identification and branding: Your packaging should clearly communicate what your product is and who it’s for. It should represent your brand’s values, aesthetics, and story. An ambiguous or ...

Returns and damage aren’t just logistics issues. Discover how packaging decisions can quietly reduce product damage, returns, ...

Introduction In today’s fast-paced retail environment, margins are under constant pressure. Rising shipping costs, fluctuating order volumes, and growing consum ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

SuperSeedz has announced that the company will be revealing their rebranded package design at the Natural Products Expo West in March. SuperSeedz is a line of dry roasted, no-shell pumpkin seeds.

This feature is part of a larger package on sustainability. The rest of the series can be found here. An awakening in retail and packaging is underway. Some of it felt sudden — it's as if a collective ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Dezeen Competitions: The Salmon Packaging Design Competition tasks designers with creating innovative packaging using corrugated cardboard sourced from sustainable and renewable materials. The ...