Frida Baby faced a wave of backlash over innuendos the company has allegedly used in its marketing for baby products.

Frida, the babycare brand, has been accused of orchestrating a marketing campaign using sexually suggestive slogans to advertise its products.

Oral and rectal temperatures are the most reliable predictors of core body temperature, but measuring these temperatures in children under 4 years of age is often difficult. Currently the rectal ...