Zero-click search and AI assistants are changing how value flows online, forcing new strategies for publishers and brands ...

Google which has 75 percent market share is the go-to option for brands if they want to be seen. AI chatbots have captured ...

Perplexity offers a minimalist, search-like interface that backs up its statements with citations and references. In ...

How does AI-generated content perform in search and answer engines? Companies are publishing millions of AI-generated articles in an attempt to drive traffic from Google Search and answer engines such ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

AI-driven search can turn forum opinions into 'facts.' Here's your emerging ORM playbook for monitoring, response, and AI ...

Publishers and search engines have long depended on ad placements and affiliate marketing to make money. Search engines rely on pay-per-click (PPC) models, while publishers blend display ads, ...

AI search engines are confidently wrong over 60% of the time when citing news, a recent study says. Despite their errors, these bots rarely admitted uncertainty, raising concerns as artificial ...