High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.

There’s an ongoing debate in the PPC community about whether ad strength is a metric worth measuring or optimizing for. While Google states that ad strength doesn’t directly influence ad serving ...

Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...