As promotional products evolve into long-term brand assets, new trends are shaping merchandise decisions for brands in ...

Billions of dollars are spent annually in North America on promotional items such as T-shirts, pens, hats, and calendars by companies that give these promotional items away to existing and potential ...

Why? Because swag (short for “stuff we all get”) implies a throwaway item with no strategy behind it. And in 2025, that mindset is costing businesses real opportunities. My company is a promotional ...

A study by the Advertising Specialty Institute found that "promotional products are one of the most impactful and cost-effective advertising mediums for businesses," according to an infographic ...