The average CPM for programmatic out-of-home (OOH) inventory increased from $7.10 in H2 2021 to $7.47 in H1 2022, with most OpenOOH Venue Categories seeing price increases, according to Place Exchange ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

While experienced search marketers are quite familiar with auctions, the programmatic auction is a different beast. Navigating the ins and outs of programmatic advertising can be a lot harder than ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and is made possible with the aid of algorithms. Unlike other means of ad ...

Marketers invest a great deal of time, revenue and resources to face the increasingly unsolved challenges of today's advertising landscape. In the past, due to the antiquated practices of traditional ...

The Hypermedia programmatic DOOH offering is now being deployed across within select environments across its 4,000 digital ...

Mark Halliday, Director of Programmatic, JCDecaux UK, joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns.

Learn how programmatic SEO can help you efficiently create, optimize, and manage a large number of webpages to rank for diverse search queries. Programmatic SEO is an approach to SEO and content ...