Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Traditional caching fails to stop "thundering ...

Long-term road maps are multiyear plans you can use to plot the life cycle of a new product. Road maps enable you to create realistic development and marketing budgets for the goods your firm produces ...

LA New Product Development Team unveils tools for inventors & entrepreneurs: course, Development Map, Prototype Calculator, Realizr, Patent & Trademark search ...

As we load up our cars for our annual holiday treks to visit friends and family across the country, many of us will also be loading our destinations into our phones and onboard navigation systems. I ...

Story mapping, or user story mapping, is a powerful tool that helps software development teams visualize user journeys to prioritize work and ensure efficient development cycles. The term first ...