Understand what GEO is, how it's revolutionizing digital marketing and key strategies to optimize for AI-driven search.

AI-powered search isn’t coming. It’s already here: As rankings and clicks matter less, citations matter more. Businesses now need content that AI engines trust and reference when answering questions.

The shift from traditional search engines to AI-powered answer engines signals more than a technical upgrade. It marks a fundamental change in how people discover, evaluate, and act on information.

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Digital strategist who coined 'Answer Engine Optimization' says SEO and GEO each address only one-third of how AI ...

Using outdated and traditional SEO tactics centered around keywords and backlinks is not moving the needle anymore, as Google shifts toward AI-driven answers. Organic clicks are going down as a result ...

Samanthan Russell, a “chief evangelist” at FMG Suite which helps advisors with their digital strategies, says that SEO is not dead, but that the new mantra is “answer engine optimization,” or AEO.

Generative Engine Optimization (GEO), also called Answer Engine Optimization (AEO), prioritizes accurate AI citations and recommendations over competing solely for search rankings. AI systems favor ...

G2's answer engine optimization category grew to more than 150 products in just 10 months, earning its first Grid® Report in ...

Platform helps cybersecurity GTM teams capture AI-driven buyer demand as 40% of security decision-makers shift from ...