Two recent studies have found that subliminal visual cues can improve athletic performance, as well as, physical functioning in older individuals by reducing stereotypes of aging and fatigue.

The concept of subliminal messaging first took hold in the public consciousness after the 1957 publication of a book titled The Hidden Persuaders by Vance Packard. In his book, Packard describes a new ...

Listening to motivational music increases risk-taking behavior during sport activities and exercise -- particularly in men and when participants made their own playlist -- but does not improve ...