Designing golf logos is part art, part science, with impacts that affect everything from a club's image to its bottom line.

Enough with the trees and numbers. There are tens of thousands of golf courses in the world. Most have logos, and many of those logos feature trees and numbers. Oaks are wildly popular. Conifers, too.

As the summer of 2024 wound down in eastern Washington, Tory Wulf, a project manager at Gamble Sands, had cause for excitement and concern. In the decade since it opened, Gamble Sands had gained a ...