To increase conversions on your e-commerce site, you must consider the user experience. Driving website visitors to the checkout page is challenging enough, but additional complications can cause ...

This is an important year for the retail industry . After a series of setbacks including high inflation, shocks to the global supply chain and a reduction in the labor market, the industry has high ...

Brands are making significant efforts to meet customer experience expectations, yet many are falling short when eliminating areas of potential friction. The inability to mitigate problem areas in the ...

Learn about friction cost to make better informed decisions: its implications in investments and loans, and how it helps assess the true cost of financial transactions.

When I began my career in the pro-audiovisual industry two and a half decades ago, innovation was steady but slow. New AV solutions were conceived, developed, launched and matured over several years.