Tech-savvy fans of the Georgia Aquarium got a special deal this past spring: a big discount on ticket prices. The aquarium offered 25% to 40% off admission prices from February through May to people ...

It is the biggest opportunity out there – and a thorny problem. Social media has lit up the roads to wider distribution, to a direct audience connection and, perhaps, to profit for brand marketers.

Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ...

For years now you’ve heard everywhere that you can’t measure Social Media ROI (return on investment). I’m not sure if it’s been an excuse to discount Social Media’s value or a fear of adapting to a ...

Social Video ROI (return on investment) has finally come into prevalence, a claim based on two key survey results from Social Media Examiner's 2012 Social Media Marketing Industry Report: Video ...

Restaurants have quickly embraced social media as a way to connect with customers, but have more slowly devised ways to measure those efforts. Digital programs, especially those aimed at boosting ...

Only 16 per cent of B2B marketers can demonstrate social media ROI ‘completely or most of the time’, according to new research published by B2B Marketing. Forty-four per cent of marketers said they ...

Covering a range of topics within key technology sectors, including apps, development, marketing and IT, Dani is Online Editor of Marketing Tech. Contact her via Twitter on @Dani_Millward Social media ...

A decade into the social media era, the question of return on investment remains largely unanswered. At least that’s the message I get from the most recent “Social Business Benchmark” survey conducted ...

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