Marketing technology solutions saw a growth rate of 27.8% year over year, according to the martech supergraphic. The marketing technology landscape’s heading toward 15K territory. Scott Brinker, first ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its implementation of artificial intelligence ...

Chief marketing officer, Alexandra Morehouse, shares how the health system utilizes technology in its at-scale, consumer-first marketing strategy. Consumers know what they want. And if you listen, ...

Every day, marketing executives confront a multitude of tough challenges to ensure that their organizations stay ahead of the competition and their campaigns break through the clutter. These ...

MarTech can make or break a business. That's what makes RFPs such a critical part of the procurement process. Here experts share tips for creating a great RFP. Most marketers in the hunt for ...

This post was co-authored with Anna Chavis and Jace Moreno, MBA students, Fuqua School of Business, Duke University. At a recent roundtable discussion at Fortune’s Most Powerful Women Summit, Beth ...

In an era when marketing is becoming increasingly automated, it is the human factor — the ability to feel the audience, see connections, and build strategies — that determines a brand’s success.

When CMOs own and define their company's marketing technology strategy, their organization achieves more targeted, relevant, and efficient customer engagement and greater revenue contribution, ...

To define the current balance between data and creativity in marketing, we first have to look to the past for context. Millennial marketers have never known a world without tech and data. But for ...