A corporate identity is the general image a business projects in the minds of customers, investors and employees. The corporate identity is the manifestation of the products, services and values the ...

At its core, identity marketing is not about your brand—it’s about your consumer. It’s about understanding how your audience sees themselves and aligning your brand with their identity and aspirations ...

A new guide from Wunderkind shows how identity marketing helps hotels reclaim direct bookings by converting anonymous visitors into engaged guests, reducing OTA dependence, and boosting revenue.

Marketing and technology executives are turning to their own first-party data as the foundation of a new identity strategy. The silver lining of the demise of third-party cookies is that brands are ...

Marketers know that people gravitate toward brands they relate to, and respond to marketing and advertising messages that in some way mirror their lives. Essentially, consumers will better connect ...

Corporate identity and image design rules of the past are gone and so are the principles of old-fashioned mass marketing blitzes Corporate identity and image design rules of the past are gone and so ...

With up to 95% of website visitors remaining anonymous, travel brands are leaving revenue on the table. Identity resolution helps recognize and convert these users, enabling better personalization, ...