A number of factors distinguish business-to-business marketing from the consumer kind. Firstly, there are typically multiple buyers and influencers involved in the B2B decision-making. These ...

An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies. Are you familiar with "progressive ...

Case studies are one of the most effective forms of content during B2B purchase decisions. So why are so many companies producing bad ones? Case studies are a form of social proof that can drive sales ...

Part of being a great content marketer is keeping an eye on what other content marketers are doing – to predict the future one starts with what has gone before. I’m a genuinely curious person and ...

Case studies are the most effective content format, B2B Marketing’s new Content Marketing Benchmarking Report has shown. Sixty-six per cent of the 112 B2B marketers surveyed said case studies were ...

Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...

Explore how the Clubhouse social media rebranding introduces "Chats," a feature reshaping user interaction and forcing marketers to reevaluate strategies. Clubhouse, known for its real-time audio ...

As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness expert Peter Field provides strong evidence that traditional radio advertising ...

An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies. Are you familiar with "progressive ...