CINCINNATI — The supermarket industry is on the verge of taking its loyalty marketing programs to a higher level, where product offers are better customized to meet the needs of individual shoppers, ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

In the bustling world of QSRs, loyalty programs have become essential for engaging and rewarding customers. However, the plethora of programs and apps can be overwhelming to customers. To stand out, ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

"The most successful pizza brands have discovered that local execution drives national growth," said Sarah Cucchiara, VP of Client Success at Tiger Pistol. "Our playbook helps pizza franchise ...

Any profitable venture of the world is built on the love and community of returning users. With the news that McDonald's just rolled out its loyalty program, franchises everywhere should be ...

Inflation hit the restaurant industry hard. Coming on the heels the pandemic shutdown, many brands that were already struggling had to adjust for rising food prices and employee wages. And guests take ...

JCPenney today (April 17) launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with Marketing Dive, representing another major investment by ...

Getting the balance right between the hard and soft benefits of your channel loyalty program can be the key to its effectiveness. “Hard,” or economic, benefits include discounts; points for rewarded ...

The South Carolina-based retailer’s updated rewards platform includes increased fuel discounts and more personalized offers for customers.