Effective localization strategy. Localization is important to align your brand with cultural nuances and user-specific preferences to drive meaningful experiences. Balancing cost and quality. A ...

As globalization starts becoming the norm for multinational companies and startups alike, a new trend of localization has started to emerge. This trend, known as glocalization, involves taking a ...

The very first step to having an app that rules the world is making sure that the app is visible worldwide Many of the well-known apps such as Slack, Airbnb, Pokemon Go and Weather Channel have ...

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. As CEO of a translation company, perhaps the most important ...