The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, ...

Google Analytics is how nearly 70 percent of Fortune 500 companies track their business online. Over these seven modules, you’ll not only learn the basics of the Google Analytics dashboard, its ...

Analytics have taken hold in modern American society, with so-called Big Data helping to disrupt everything from politics and baseball to the ads you’re being fed on this very browser. Collecting, ...

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People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

For years educators have been trying to glean lessons about learners and the learning process from the data traces that students leave with every click in a digital textbook, learning management ...

Ryan Austin is Founder and CEO of Cognota. You can attend free virtual workshops to learn how to run L&D like a business. In today's fast-changing business landscape, Learning and Development (L&D) is ...

It is no longer a secret that big data is a reason behind the successes of many major technology companies. However, as more and more companies embrace it to store, process and extract value from ...