Milano Cortina 2026 exposed this week a clear transformation: participants are becoming digital platforms, while brands gain ...
1don MSN
Sponsors are becoming more visible at the Winter Olympics with product placement and arena shoutouts
Eileen Gu and all the other freestyle skiers wait for their scores by a large Powerade-branded cooler, then glide away ...
Greenpeace Italy activists took action in front of Milan's Duomo to protest ENI, a major partner of the Milan-Cortina Olympic ...
Activism / Global warming means the future of Winter Games “is literally melting away.” Mark Hertsgaard Some of the world’s ...
ATHENS, Greece, Feb. 2, 2026 /PRNewswire/ -- The leading Chinese sportswear brand ANTA formally announced its designation as a Gold Partner of the Hellenic Olympic Committee (HOC). ANTA will provide ...
Political pressure on Olympic officials, like in the case of the Ukraine skeleton racer's memorial helmet at the Milan ...
Olympic and Paralympic sponsors are finding new and creative ways to activate around the Milan Cortina Games, relishing the coming out party from the Paris Games while keeping an eye toward LA28.
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